As has been noted of late, the world's most valuable asset is no longer oil, but DATA. Data is the key, the underpinning foundation to all modern business practice, no matter the business you are in. "Good Data Beats Opinion" every time.
Take a read of Michael Warren's Five Golden Rules of CRM and take your data to the next level.
For many years, I’ve been the data geek in the corner of the room, but now data is cool. Firms are recognising that good CRM is really about “joining the dots” between different silos of data. At the end of the day if a lawyer wants to work out who their best clients are and how to grow their practice, they are going to need high quality data to do so.