There is often a temptation with technology to skip straight to the sexy stuff, yes it's official, data is now sexy! However we mustn't do that without really trying to understand the strategies we are trying to achieve and the business processes that support them. Increasingly firms are seeing data as the solution not the problem but as much as technology changes some things never do. Confidence in your data is paramount as well as making sure you know what questions you're trying to answer in the first place.