Data! It's the most frequently used word here at Stanton Allen! Unsurprisingly I guess? It's what we do.

We consider data, clean data, wield data, report on data, structure data, connect data; we've been educating and consulting on CRM and data for professional services firms for a long time.

I was thrilled therefore to come across this list of insightful, fascinating comments on data.

Of course, we've always found data fascinating. However, it’s the unrealised potential of all this data which we are most concerned with. Don’t be like a dragon with his hoard -  You need to make that data gold work harder to support your business goals.

So, our own quote which I will add to this list is:

"If you cannot define what your CRM system is for then it will not be successful!"