As firms race towards the May 25th deadline for GDPR compliance, it's time to see this evolution in data standards as a PR opportunity.
After all, you've worked hard, immersed yourself in the details, hired a DPO and spent many hours ensuring that your data is clean and well maintained; now the data you hold on behalf of your clients and customers has the right (and consent of it's subject) to be there. Add to this the security measures you have in place to ensure this data is locked down tight, and it's time to start letting the world know you are confident with your compliance and that data is indeed safe with you. GDPR can become a positive part of your marketing message, with the aim of engendering trust.
It's become a regular saying of late, that "people buy from people" - but old resentment and fears of "Big Corporations" having size and power which can be intimidating, can be addressed within this new opportunity. So start blowing your GDPR trumpet as soon as you can and let the world know you can be trusted with their data. Especially if you are ahead of the game.
regulated data enables more effective marketing for businesses. “Now you have that information tagged, it’s all nicely calibrated in repositories … you can use that for your analytics, you can use that for your topline growth, or even see what your internal processes are that can make you more effective from an operations perspective,”